About Us

Razorsharp Studio is a friendly, down-to-earth, multifaceted design studio. Our diverse, specialist expertise and unique combination of talent spans a wide range of platforms, guaranteeing effective, tailor-made, creative solutions. Our compact structure ensures focused attention and intimate involvement. Building personal relationships with our clients over the years, we create extraordinary artwork with packaging design being our passion.

 

We specialize in the development of brands from conceptualization to packaging, point-of-sale, print media and Web development, which includes Mobile APP development. We forecast trends after intense research and workshops with our associates in the field of expertise, ensuring that our artwork is on trend, even after several months of development.

 

At Razorsharp Studio we believe that packaging design is more than just scientific know-how, intuition or customer insight. It’s the art of making a sale in three seconds. It’s the mysterious combination of elements that intrigues, attracts and ultimately convinces. Our focus is on research, design, strategy, print finishes and substrates.

 

We pride ourselves on being familiar with all printing processes and work hand-in-hand with suppliers whether local or abroad, making sure our finished art supplied is correct and easy to use, as time is always an issue.

Our Work

At Razorsharp Studio our passion is two fold.

• Packaging design

• Foods

• Non-Foods

• Private Label

• Web & Mobile APP development

Although these two areas are our main focus, we also do Branding, Info-graphics, Logo Design and Annual Reports.

Mobile APP Development

Our latest project – The Stilbaai Mobile App

 

WHY A MOBILE APP FOR YOUR BUSINESS OR ESTABLISHMENT?

 

1. Be Visible to Customers at All Times

Statistics show that the average South African spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result?  More downloads and more return customers.

4. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

  • Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers and clients. They’ll be astonished by your forward-thinking approach!

7. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. A mobile app is  a way of staying closer to your customers, and being just a “fingertip” away at all times.